作品 · 结构主义与后结构主义
神话学
摔跤、洗涤剂、雪铁龙DS,作为现代神话。
简介
Barthes wrote the short texts between 1954 and 1956 as a monthly column, mostly for the journal Les Lettres nouvelles, and collected them in 1957. Alongside the examples in the summary, he analyses wine and milk, steak and chips, Einstein’s brain and the Tour de France. A long theoretical essay, “Myth Today”, explains the method with the help of Saussure: myth is a second-order sign system that turns a cultural and historical meaning into something that seems natural. His main example is a Paris-Match cover showing a young Black soldier saluting the French flag, which conveys a message about French imperial loyalty. The book helped establish cultural studies and media analysis.
联系
承接了
- 普通语言学教程1916 · 费迪南·德·索绪尔
被承接于
罗兰·巴特 的更多作品
- 1967作者之死
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